A PPC campaign is only about the ad and about capturing the interest of window shoppers. Sex and hard selling discounts do the trick. In Free to Play (F2P) Games the “Free” can’t be big enough, even though Game Developers need their players to spend money. Therefore PPC campaigns tend to attract window shoppers who are focused on cost rather than quality.
4. Web Users Hate Irrelevant AdvertIsements
Web users have learned to filter out advertising on the web, with fewer people clicking on advertising than on relevant content. PPC delivers lower returns than SEO and content marketing. In short, PPC done on its own is costly when compared to the alternatives.
5. The Advertising Space Is Moving Toward Buying Specific Audiences
The revolution is happening: since big data has become cheap, companies are capturing more and more date around users, their interests and behavior.
The revolution is happening: Since big data has become cheap, companies are capturing more and more data around users, their interests and behavior.
With this knowledge it is possible to identify user segments that matter most for your products. As an advertiser, you can calculate how much you want to spend on acquiring audiecens that are relevant for your brand or product.
Because of this, the click that currently very often functions as a filter for irrelevant traffic in a PPC campaign becomes irrelevant. You are already targeting exactly the user that you want. DSPs (Demand-side –platforms) are winning the battle for advertising dollars as they are already offering these solutions: Identifying your relevant audience and targeting them across hundreds of networks and exchanges.
Google and Facebook have both made moves toward offering better solutions to bid on audience and interests for SMEs. Just last week, Google unveiled a GRP metric and new standard for impressions, which de-emphasize the click. Audience buying is already happening and you should be part of it.
Connecting the right gamer to your online game, iQU offers the ability to identify and attract new gamers using our targeted solutions.
