photo by: PC Gamer
The tool that will deliver a higher ROI when marketing your Steam game
iQU and Innervate (Red Shell) have teamed up to create SteamTracking thus making it possible for its users to drive effective marketing spend through propriety Steam attribution technology.
This exclusive partnership between iQU and Innervate has been driven as a result of a common desire to help Steam game publishers overcome their biggest challenge: dealing with the attribution marketing issue within Steam. A perfect blend of marketing and technical expertise within both companies, dedicated to helping companies grow great games, underpins the partnership.
SteamTracking is a pioneering service (utilizing on Innervate’s ‘Red Shell’ technology that allows game developers and publishers to track how players come to their games. It works on a “digital fingerprint” basis, which is an integrated code that tracks and recognizes the players that are attributed through the Steam Landing Page. It basically follows the player’s journey from a click on an ad banner, through the download, and engagement, thus attributing back to the marketing campaign.
The product, soft-launched earlier this year, gives the developers and publishers the missing link in the developing and marketing process of their Steam games. It enables an empiric insight into the campaign performance, it allows smart ROI investments and an implementation of real-time data for a greater engagement with the players.
“It is a game-changing opportunity that brings genuine added value to marketing Steam game campaigns. Beside this, it’s a win-win situation for all the stakeholders in this process.” – Simon Usiskin (Co-founder and Mangling Director of iQU)
“We’ve seen how iQU delivers consistent results for their customers. That’s why we decided to join up our forces and together become the early adaptors in this field. ’’ – Adam Lieb (CEO at Innervate)
iQU is one of the biggest gaming networks for Performance Marketing and User Acquisition on the market that offers custom marketing solutions tailored specifically to each individual part of the game development process.
Innervate is a developing company that builds a marketing toolkit exclusively for game companies. Red Shell is one of their latest products as a do-it-yourself marketing platform that enables game companies to promote their Steam titles through reliable attribution solution for performance marketing.