Well done! You’ve got your game on Steam. However, you cannot track which advertising campaign is bringing your players in. iQU makes it possible to drive effective marketing spend through proprietary Steam attribution technology by partnering with Innervate.
iQU uses pioneering technology that is specialized in allowing Steam game developers to track the player’s source. This feature will help you make more ROI justiﬁed investments during all the lifecycle phases of the game development process.
How does it work?
iQU in collaboration with Innervate implements a simple code in the advertiser’s game. Through that code iQU tracks and recognizes the players that get attributed through a Steam Landing page.
A player’s browser is analyzed after the click of the publisher’s banner and the player enters on the Steam Landing Page where the game is installed. As the matching player starts playing the game, he is recognized and identified as a conversion and attributed back to the marketing campaign.
The implementation is an industry standard, and the costs are low.
We can provide you with an SDK for Unity. For other engines, a connection with the Innervate's (Red Shell) API is recommended.
Optimization through Matching Events
The attribution data from the Steam Post Conversion Tracking provides iQU with a better picture for additional source optimization. iQU uses this data to optimize its sources based on information like operating system, custom settings, etc.
We already have satisfied customers!
Check out how our clients get over 100k players through performance marketing campaigns for their Steam games!