Brand Advertising Tips from the Game Marketers

Every developer of a game has one primary goal – to get more and more people playing it. But accomplishing that goal usually takes time, work, knowing your audience and out-of-the-box thinking. Whether there are only few players paying to play your game or you have thousands playing for free, the process of getting players […]

Soft Launch On Shoestring Budget? Here’s How!

With massive attendance and a hugely positive response to a program chock-full of themes and topics aimed to help indie developers seeking out a little inspiration and a lot of good advice, Pocket Gamer Connects in London is a great platform to deep-dive into the ‘why’, ‘where’ and ‘how’ around the best ways small developers […]

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Would you spend $2 for an App install?

  Gamesbeat reported that prices for users are on the rise again. And it’s hitting devs like a hurricane. Many of my UA friends will agree with us, that the fiksu methodology to determine the price may be questionable but none will disagree with the trend. Prices are indeed on the rise. So is $2 […]