Influencer-Marketing

Telling your story through Influencer Marketing

One of the most popular and hottest trends in marketing for games in the past year has been influencer marketing, or in other words presenting and promoting your game through powerful individuals who can share your story to their millions of followers. Whether it’s a social media personality, a blogger with a killer fan base, […]

2017

What to be excited for in 2017

2016 was a year of new technologies and trends, lots of spotlight towards game development industry and a big applause for new game releases. Still feeling the excitement and magic from this year we are eager to know what the gaming industry will offer in the new year. Here are some sneak peeks on what we […]

Game_marketing_branding_iqu

Brand Advertising Tips from the Game Marketers

Every developer of a game has one primary goal – to get more and more people playing it. But accomplishing that goal usually takes time, work, knowing your audience and out-of-the-box thinking. Whether there are only few players paying to play your game or you have thousands playing for free, the process of getting players […]

games-soft-launch

Soft Launch On Shoestring Budget? Here’s How!

With massive attendance and a hugely positive response to a program chock-full of themes and topics aimed to help indie developers seeking out a little inspiration and a lot of good advice, Pocket Gamer Connects in London is a great platform to deep-dive into the ‘why’, ‘where’ and ‘how’ around the best ways small developers […]