iQU Performance Services
You are ready to promote your online or mobile game on a performance basis. IQU can assist with testing, planning, implementing and managing to ensure you achieve the best return on investment (ROI) for your marketing spend.
iQU can offer multiple Performance Network Solutions tailored to your preference and needs. From Custom Media Channel to Network management, find out how we can optimize your campaigns and provide you with the highest quality players.
IQU PERFORMANCE NETWORK
iQU is an invite only network, meaning that only known and trusted traffic sources will be working on your campaigns. We are monitoring and documenting the performance (including post conversion KPIs of our publishers and their sources for all of their games) through our proprietary publisher rating tool that creates specifically designed algorithm for every specific campaign.
This is where iQU excel. We optimize over 100 campaigns a week to ensure that the pre-defined KPI’s of the advertiser are exceeded. We have strict business rules to ensure these KPI’s are reached.
We Manage over 100 Networks
POST CONVERSION TRACKING
Post conversion tracking and attribution are principles used at the cutting edge of Performance Marketing Technology. With iQU, advertisers can now pay for players who have already made some progress in a game - so after the conversion is made.
iQU is using pioneering technology that is specialized in allowing Steam game developers to track which player comes from which source. This feature will help you make more ROI justified investments during your Alpha/Beta phases of the game development process.