iQU's Performance Network
You are ready to promote your game on a performance basis. IQU can assist with testing, planning, implementing and managing to ensure you achieve the best return on investment (ROI) for your marketing spend.
iQU can offer multiple Performance Network Solutions tailored to your preference and needs, from Media Channel Management to Network Management. Find out how we can optimize your campaigns by providing high-quality traffic.
How iQU Optimize Sources
This is where iQU excel. We optimize over 100 campaigns a week to ensure that the pre defined KPI’s of the advertiser are exceeded. We have strict business rules to ensure these KPI’s are reached
- KPI Exceeded (e.g. 30% play rate) = Daily Lead Cap increased
- 18% below KPI (e.g. 8% play rate) = Discussed with publisher and implement optimizations, re asses in one week.
- >8% below KPI (e.g. 3% play rate) = pause traffic sources
- 5% Play rate = immediate pause and fraud detection process
How We Increase Traffic
Unique payout per traffic source, by monitoring ROI per traffic source and their subid, pricing can be set at a micro level on a daily basis with as little as 3 days data.
We Manage over 100 Networks
|iQU Platform||Log in any time and see any report|
|Monthly ROI report||Spend, Active players, ROI on a game/territory level/Sub Id level|
|Fraud Report||Get a list of the publishers we have found to be fraudulent so you can block them for future|
|Creatives Report||Get feedback on which banners have better performance on your campaigns.|
Managing Your Network And Pipeline
We manage Performance Marketing Networks on your behalf. Managing networks is time consuming and a mine field to select and optimize. iQU has agreements with over 100 networks and can determine which are the best to promote your game based on game type, countries selected, volume of players required and your payout.
What We Do
- Discuss your game with over 100 networks
- Look at previous performance on network and subID level.
- Have agreements already so no individual IO's or prepayments needed.
- Manage all communication saving you hundreds of hours a month
- Manage all optimization reports and payments so you only have to work with us.