How Affiliates Pick Up Your Offer

One of the biggest problems game developers encounter every day is the issue of discovery. Thousands of games are launched on the market every day. With hundreds of free-to-play games, free and paid digital downloads, online offers, social media accounts and profiles along with dedicated apps. Creating and launching a game into the gaming world as well as being recognized is not easy anymore.

In the world of games, there is a continuously growing selection and audience fragmentation across platforms and devices where everyone battles to get their consumers’ attention. Developers have a great need to stand out above everyone else. So, what’s the best way to do so on the Affiliate networks?

In short, gaming affiliate networks pay their publishers for each valid registration they deliver. The rates vary a lot depending on GEOs, game, quality of traffic. They can be as low as $0.30 – $0.40 in LATAM or Eastern European countries to $5 in developed countries. Browser games usually have lower rates than download games.

However, there are a good number of affiliate networks that can help the game developers in the process of discovery. A few networks bring quality traffic to the game. So most of the time the affiliates face challenges while finding and accepting offers from the right affiliate network.

We at iQU work daily on enabling the right tools and opportunities to help the game developers reach their goals while launching their game. That is why we created a unique push tool. This tool instantly increases the traffic to the game.  A suite of smart software allows us to push unique offers to the right affiliates. They are capable of getting a direct and exclusive access to the fitting offer on our network.

Within this tool, we have been creating extensive profiles for the affiliate’s sources containing information on the preferences and abilities such as various genres, platforms, and territories. This includes the type of traffic like ‘MMO websites’ vs. ‘flash websites.’ Additionally, there are offers based on performance, both quality and volume.

This data can be collected from different tracking solutions, including the feedback from our advertisers and combined to make data-driven decisions. These data aggregated can be used to predict volume and type of traffic that can be delivered to a game. Moreover, it can be used as a benchmark to set the game’s KPIs and decide which traffic source will create the best results for a particular game. That way the advertisers and publishers get the maximum gain from a campaign.