Subject: Buying App Downloads And Installs At Scale
Event: App Promotion Summit London 2015
Location: London, United Kingdom
Duration: 15 Minutes
Presented by: Oliver Kern & Martin Macmillan

Subject: Oliver Kern, VP Mobile, iQU, Martin Macmillan, CEO & Co-Founder, Pollen present at the App Promotion Summit London 2015 on the subject of ‘What We Learned Buying App Downloads And Installs At Scale’ including:

– Which Paid Channels Are Effective In 2015
– How To Navigate Ad Networks And Choose The Right Partners
– Which Metrics To Track And How To Scale A Campaign