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How introducing a holistic strategic approach helps solve many of the current game ad campaign issues
11th December 2018

A Strategic Approach for Overcoming Game Campaign Obstacles

As game developers and advertisers are aware, creating an effective online campaign before launching any game can often be quite a complex and overwhelming process. Within this post, we’d like to argue why many of the current game ad campaign practices can result in a less-than-ideal resource utilization or in certain missed opportunities. Afterwards, we’ll […]

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iQU's trends and predictions for what is to come in relation to the gaming industry in 2019
29th November 2018

2019 Trends and Predictions in the Games Industry

The global video game industry has gone through some very interesting developments in 2018. Some notable examples include the next big steps in edge computing and eSports, which iQU covered in last year’s predictions article, and they will only continue to evolve with time. So with December right around the corner, we felt that it […]

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30 million player acquisitions milestone
9th November 2018

iQU Reaches 30 Million Player Acquisitions Milestone

Haarlem, The Netherlands – November 9, 2018 – Last month, iQU, a digital media agency for games, officially surpassed its goal of acquiring 30 million players. This was done through promoting over a total of 3,000 games by various famous and some lesser-known studios over the years. However, the process leading up to reaching this […]

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Character influencers as a potentially valuable addition to game ad campaigns
10th October 2018

The Marketing Potential of Gaming Character Influencers

Influencer marketing has become a key element of many gaming ad campaigns in the last few years. At the same time, recent technological trends have led to creating computer-generated influencers for endorsing different consumer products. They will only continue to gain popularity the more AI programming tech evolves in the future. After all, gaming is […]

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The best tips for Western advertisers about successfully acquiring Chinese gamers
12th September 2018

INTERVIEW: Succeeding as a Western Advertiser in the Chinese Gaming Market

Recently, we had the pleasure of being joined by Mr. Benjamin Chen, Co-Founder & Vice President of R2Games, who provided us with several insightful tips about how Western advertisers should go about targeting and acquiring Chinese gamers. Below, we present you with the highlights of our interview:   How have the ad preferences of Chinese […]

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iQU's tips on which presentation panels to visit during the 2018 Gamescom congress
16th August 2018

A Guide to the 2018 Gamescom Congress

  The time has almost come! This month will mark the 10th anniversary of Gamescom, the “Heart of Gaming”, being held in Cologne, Germany, and we are very excited to attend it. The event itself is known and anticipated by gamers and gaming professionals from all over the world and surely requires no introduction. Gamescom […]

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