As game developers and advertisers are aware, creating an effective online campaign before launching any game can often be quite a complex and overwhelming process. Within this post, we’d like to argue why many of the current game ad campaign practices can result in a less-than-ideal resource utilization or in certain missed opportunities. Afterwards, we’ll […]
The global video game industry has gone through some very interesting developments in 2018. Some notable examples include the next big steps in edge computing and eSports, which iQU covered in last year’s predictions article, and they will only continue to evolve with time. So with December right around the corner, we felt that it […]
Haarlem, The Netherlands – November 9, 2018 – Last month, iQU, a digital media agency for games, officially surpassed its goal of acquiring 30 million players. This was done through promoting over a total of 3,000 games by various famous and some lesser-known studios over the years. However, the process leading up to reaching this […]
Influencer marketing has become a key element of many gaming ad campaigns in the last few years. At the same time, recent technological trends have led to creating computer-generated influencers for endorsing different consumer products. They will only continue to gain popularity the more AI programming tech evolves in the future. After all, gaming is […]
Recently, we had the pleasure of being joined by Mr. Benjamin Chen, Co-Founder & Vice President of R2Games, who provided us with several insightful tips about how Western advertisers should go about targeting and acquiring Chinese gamers. Below, we present you with the highlights of our interview: How have the ad preferences of Chinese […]
The time has almost come! This month will mark the 10th anniversary of Gamescom, the “Heart of Gaming”, being held in Cologne, Germany, and we are very excited to attend it. The event itself is known and anticipated by gamers and gaming professionals from all over the world and surely requires no introduction. Gamescom […]
