Ozan Tural

The month of July is arguably the most important time of 2018 for any gaming publisher and affiliate. Throughout some of the following weeks, thousands of gaming professionals from all over the world will gather and share key insights about the latest industry developments. Whether you are there for networking purposes or in search of […]

Welcome back to the fourth and final part in a 4-post series throughout which we have explored some of the most essential elements to creating a successful game performance marketing campaign! If you have not yet had a chance to read our previous blog posts, the overview below breaks them down by topic: PART 1: […]

Today, we at iQU are happy to share with you the third part of our 4-post series in which we cover the key factors to a successful game performance marketing campaign. In case you’ve missed it, PART 1 went over the most widely-used campaign deal metrics, along with their benefits and downsides. Next, PART 2 […]

Welcome to the second part of our 4-post series, detailing what elements most game advertisers and publishers should consider in order to maximize their campaign results! Previously, we covered the topic of which ad deal metrics are best to consider, as well as their pros and cons. Check out PART 1 here! This week, we continue […]

Welcome to the first part of a 4-post series, which we at iQU aim to bring you over the next few months! This week, we will begin by discussing the most relevant performance marketing deal metrics, along with their positive and negative aspects. By the end of this post, you, will be able to decide […]