As game developers and advertisers are aware, creating an effective online campaign before launching any game can often be quite a complex and overwhelming process. Within this post, we’d like to argue why many of the current game ad campaign practices can result in a less-than-ideal resource utilization or in certain missed opportunities. Afterwards, we’ll […]
The global video game industry has gone through some very interesting developments in 2018. Some notable examples include the next big steps in edge computing and eSports, which iQU covered in last year’s predictions article, and they will only continue to evolve with time. So with December right around the corner, we felt that it […]
Influencer marketing has become a key element of many gaming ad campaigns in the last few years. At the same time, recent technological trends have led to creating computer-generated influencers for endorsing different consumer products. They will only continue to gain popularity the more AI programming tech evolves in the future. After all, gaming is […]
Recently, we had the pleasure of being joined by Mr. Benjamin Chen, Co-Founder & Vice President of R2Games, who provided us with several insightful tips about how Western advertisers should go about targeting and acquiring Chinese gamers. Below, we present you with the highlights of our interview: How have the ad preferences of Chinese […]
The time has almost come! This month will mark the 10th anniversary of Gamescom, the “Heart of Gaming”, being held in Cologne, Germany, and we are very excited to attend it. The event itself is known and anticipated by gamers and gaming professionals from all over the world and surely requires no introduction. Gamescom […]
The month of July is arguably the most important time of 2018 for any gaming publisher and affiliate. Throughout some of the following weeks, thousands of gaming professionals from all over the world will gather and share key insights about the latest industry developments. Whether you are there for networking purposes or in search of […]
Welcome back to the fourth and final part in a 4-post series throughout which we have explored some of the most essential elements to creating a successful game performance marketing campaign! If you have not yet had a chance to read our previous blog posts, the overview below breaks them down by topic: PART 1: […]
Today, we at iQU are happy to share with you the third part of our 4-post series in which we cover the key factors to a successful game performance marketing campaign. In case you’ve missed it, PART 1 went over the most widely-used campaign deal metrics, along with their benefits and downsides. Next, PART 2 […]
Welcome to the second part of our 4-post series, detailing what elements most game advertisers and publishers should consider in order to maximize their campaign results! Previously, we covered the topic of which ad deal metrics are best to consider, as well as their pros and cons. Check out PART 1 here! This week, we continue […]
Welcome to the first part of a 4-post series, which we at iQU aim to bring you over the next few months! This week, we will begin by discussing the most relevant performance marketing deal metrics, along with their positive and negative aspects. By the end of this post, you, will be able to decide […]
Interactive ads have been used in the gaming industry for several years now, however, they have only recently begun demonstrating their true potential. Such advertisements present their viewers with the option to interact with the content being presented – mostly through short, playable demos of other games or an interactive component to a video ad. […]
The gaming industry is very exciting and it evolves both through technology and the tastes of the players who fund it. After the big changes in 2017, it will be interesting to see what new trends are set to explode and emerge in the next twelve months. Artificial Intelligence AI has a tremendous potential for […]
With 2018 just around the corner, businesses everywhere are gearing up to organize and implement a highly efficient Facebook marketing plan. We all know just how many things have changed on Facebook over the last few months, not to mention this past year, but this constantly evolving social media platform still continues to hold a […]
How Affiliates Pick Up Your Offer One of the biggest problems game developers encounter every day is the issue of discovery. Thousands of games are launched on the market every day. With hundreds of free-to-play games, free and paid digital downloads, online offers, social media accounts and profiles along with dedicated apps. Creating and […]
CORE ASPECTS OF FRAUD DETECTION Fraud In The Gaming Industry And How To Prevent It In recent trends, the gaming community has attracted a lot of cyber criminals. Fraud has spread everywhere. From retail stores to the digital marketplace, anywhere you go, you can easily be a victim of fraud. According to the Association […]
The marketing trends and stats in the past year have shown that advertisers are continuing to move away from standard advertising techniques and towards interactive ones, in order for their messages to be seen and heard. Among said interactive techniques, the fast-growing influencer marketing holds a special place. According to Launchmetrics’ 2017 State of Influencer […]
So your game in on Steam. Great, now what? In today’s gaming world we cannot imagine games without Steam – digital distribution platform that was developed by Valve Corporation about 10 years ago. Some might say that the PC gaming is dead, but some will argue and say that PC gaming is still very much […]
One of the most popular and hottest trends in marketing for games in the past year has been influencer marketing, or in other words presenting and promoting your game through powerful individuals who can share your story to their millions of followers. Whether it’s a social media personality, a blogger with a killer fan base, […]
2016 was a year of new technologies and trends, lots of spotlight towards game development industry and a big applause for new game releases. Still feeling the excitement and magic from this year we are eager to know what the gaming industry will offer in the new year. Here are some sneak peeks on what we […]
Every developer of a game has one primary goal – to get more and more people playing it. But accomplishing that goal usually takes time, work, knowing your audience and out-of-the-box thinking. Whether there are only few players paying to play your game or you have thousands playing for free, the process of getting players […]
With massive attendance and a hugely positive response to a program chock-full of themes and topics aimed to help indie developers seeking out a little inspiration and a lot of good advice, Pocket Gamer Connects in London is a great platform to deep-dive into the ‘why’, ‘where’ and ‘how’ around the best ways small developers […]
When the great guys over at TechEU told us that (in the view of analysts at MiDIA Research) a “market correction is now finally underway with Monthly Active Users (MAUs) as well as Monthly Unique Payers (MUPs) for several top mobile game publishers in decline,” I read it was good news for Indie devs everywhere […]
Gamesbeat reported that prices for users are on the rise again. And it’s hitting devs like a hurricane. Many of my UA friends will agree with us, that the fiksu methodology to determine the price may be questionable but none will disagree with the trend. Prices are indeed on the rise. So is $2 […]
Every game needs to find the right players, correct? That is the biggest challenge any game developer faces. Even it is the best game in the world, it will fail if no one plays it or the players are dormant. That is why, as a game developer, planning a user acquisition (UA) strategy is a […]
Each week iQU owned MMOGames.com reports on the latest games approaching Beta, covering over 200 of the coolest games around. Here is an extract from the latest article. “Blizzard is bringing the Overwatch Closed Beta test to an end next week on April 25th. An Open Beta will run between May 5th-9th though, […]
Each week iQU owned MMOGames.com reports on the latest games approaching Beta, covering over 200 of the coolest games around. Here is an extract from the latest article. “This week’s Beta Data is jam-packed with exciting MMO news, with a few announcements, beta launches, and even a little drama. Shall we? So it hasn’t been […]
Each week iQU owned MMOGames.com reports on the latest games approaching Beta, covering over 200 of the coolest games around. Here is an extract from the latest article. “Smite is finally coming to the PS4. It will be entering Closed Beta early in March and is now in Alpha. If you don’t yet have access […]
iQU is supporting Oxfam Novib (www.oxfamnovib.nl) which is focused on empowering people living below the poverty line in Asia and Africa by providing micro financing solutions and education. Who is Oxfam? Oxfam is a global organization working to right the wrongs of poverty, hunger, and injustice. As one of 17 members of the international Oxfam […]
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Subject: Buying App Downloads And Installs At Scale Event: App Promotion Summit London 2015 Location: London, United Kingdom Duration: 15 Minutes Presented by: Oliver Kern & Martin Macmillan Subject: Oliver Kern, VP Mobile, iQU, Martin Macmillan, CEO & Co-Founder, Pollen present at the App Promotion Summit London 2015 on the subject of ‘What We Learned Buying App Downloads […]
Subject: The Secrets of Game Success: Design, Analytics & Marketing Event: Casual Connect 2015 Location: Amsterdam, the Netherlands Duration: 20 Minutes Presented by: Simon Usiskin Subject: Do you have the right mix of a. Designing a great game b. Analyzing and optimizing player data and c. Marketing your game? Many game developers excel in one […]
