Welcome back to the fourth and final part in a 4-post series throughout which we have explored some of the most essential elements to creating a successful game performance marketing campaign! If you have not yet had a chance to read our previous blog posts, the overview below breaks them down by topic: PART 1: […]
Today, we at iQU are happy to share with you the third part of our 4-post series in which we cover the key factors to a successful game performance marketing campaign. In case you’ve missed it, PART 1 went over the most widely-used campaign deal metrics, along with their benefits and downsides. Next, PART 2 […]
Welcome to the second part of our 4-post series, detailing what elements most game advertisers and publishers should consider in order to maximize their campaign results! Previously, we covered the topic of which ad deal metrics are best to consider, as well as their pros and cons. Check it out here! This week, we continue […]
Welcome to the first part of a 4-post series, which we at iQU aim to bring you over the next few months! This week, we will begin by discussing the most relevant performance marketing deal metrics, along with their positive and negative aspects. By the end of this post, you, will be able to decide […]
Interactive ads have been used in the gaming industry for several years now, however, they have only recently begun demonstrating their true potential. Such advertisements present their viewers with the option to interact with the content being presented – mostly through short, playable demos of other games or an interactive component to a video ad. […]
The gaming industry is very exciting and it evolves both through technology and the tastes of the players who fund it. After the big changes in 2017, it will be interesting to see what new trends are set to explode and emerge in the next twelve months. Artificial Intelligence AI has a tremendous potential for […]
