iQU's tips on which presentation panels to visit during the 2018 Gamescom congress

A Guide to the 2018 Gamescom Congress

  The time has almost come! This month will mark the 10th anniversary of Gamescom, the “Heart of Gaming”, being held in Cologne, Germany, and we are very excited to attend it. The event itself is known and anticipated by gamers and gaming professionals from all over the world and surely requires no introduction. Gamescom […]

The importance of proper user registration flows and landing page contents, when designing a successful performance marketing campaign

What Makes a Successful Games Performance Marketing Campaign? PART 2/4: On-Boarding Your Players Easily – Registration Flows & Landing Page

Welcome to the second part of our 4-post series, detailing what elements most game advertisers and publishers should consider in order to maximize their campaign results! Previously, we covered the topic of which ad deal metrics are best to consider, as well as their pros and cons. Check it out here! This week, we continue […]

The benefits and future importance of interactive ads in online gaming

The Current Performance and Future Potential of Interactive Ads in the Gaming Industry

Interactive ads have been used in the gaming industry for several years now, however, they have only recently begun demonstrating their true potential. Such advertisements present their viewers with the option to interact with the content being presented – mostly through short, playable demos of other games or an interactive component to a video ad. […]

How Affiliates Pick Up Your Offer

How Affiliates Pick Up Your Offer

How Affiliates Pick Up Your Offer   One of the biggest problems game developers encounter every day is the issue of discovery. Thousands of games are launched on the market every day. With hundreds of free-to-play games, free and paid digital downloads, online offers, social media accounts and profiles along with dedicated apps. Creating and […]

The essentials behind fraud detection in the gaming industry

Core Aspects Of Fraud Detection

CORE ASPECTS OF FRAUD DETECTION Fraud In The Gaming Industry And How To Prevent It   In recent trends, the gaming community has attracted a lot of cyber criminals. Fraud has spread everywhere. From retail stores to the digital marketplace, anywhere you go, you can easily be a victim of fraud. According to the Association […]

influencer

Influence is everything – the importance of influencer marketing in the gaming industry

The marketing trends and stats in the past year have shown that advertisers are continuing to move away from standard advertising techniques and towards interactive ones, in order for their messages to be seen and heard. Among said interactive techniques, the fast-growing influencer marketing holds a special place. According to Launchmetrics’ 2017 State of Influencer […]

2017

What To Be Excited For In 2017

2016 was a year of new technologies and trends, lots of spotlight towards game development industry and a big applause for new game releases. Still feeling the excitement and magic from this year we are eager to know what the gaming industry will offer in the new year. Here are some sneak peeks on what we […]

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MMOGames Beta Data: April 22th 2016

Each week iQU owned MMOGames.com reports on the latest games approaching Beta, covering over 200 of the coolest games around. Here is an extract from the latest article.     “Blizzard is bringing the Overwatch Closed Beta test to an end next week on April 25th. An Open Beta will run between May 5th-9th though, […]

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MMOGames Beta Data: March 25th 2016

Each week iQU owned MMOGames.com reports on the latest games approaching Beta, covering over 200 of the coolest games around. Here is an extract from the latest article. “This week’s Beta Data is jam-packed with exciting MMO news, with a few announcements, beta launches, and even a little drama. Shall we? So it hasn’t been […]

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MMOGames Beta Data: February 26th 2016

Each week iQU owned MMOGames.com reports on the latest games approaching Beta, covering over 200 of the coolest games around. Here is an extract from the latest article. “Smite is finally coming to the PS4. It will be entering Closed Beta early in March and is now in Alpha. If you don’t yet have access […]

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MMO Games Beta Data: January 29th 2016

Each week iQU owned MMOGames.com reports on the latest games approaching Beta, covering over 200 of the coolest games around. Here is an extract from the latest article.   More new games than you can shake a stick at this week in Beta Data, as well as the news that Pixelmage (John Smedley’s new company) […]

Mobilize

App Promotion Summit London 2015: “Buying App Downloads And Installs At Scale” – Oliver Kern

Subject: Buying App Downloads And Installs At Scale Event: App Promotion Summit London 2015 Location: London, United Kingdom Duration: 15 Minutes Presented by: Oliver Kern & Martin Macmillan Subject: Oliver Kern, VP Mobile, iQU, Martin Macmillan, CEO & Co-Founder, Pollen present at the App Promotion Summit London 2015 on the subject of ‘What We Learned Buying App Downloads […]

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Casual Connect 2015: “The Secrets of Game Success: Design, Analytics & Marketing” – Simon Usiskin

Subject: The Secrets of Game Success: Design, Analytics & Marketing Event: Casual Connect 2015 Location: Amsterdam, the Netherlands Duration: 20 Minutes Presented by: Simon Usiskin Subject: Do you have the right mix of a. Designing a great game b. Analyzing and optimizing player data and c. Marketing your game? Many game developers excel in one […]