Interactive ads have been used in the gaming industry for several years now, however, they have only recently begun demonstrating their true potential. Such advertisements present their viewers with the option to interact with the content being presented – mostly through short, playable demos of other games or an interactive component to a video ad. […]
The gaming industry is very exciting and it evolves both through technology and the tastes of the players who fund it. After the big changes in 2017, it will be interesting to see what new trends are set to explode and emerge in the next twelve months. Artificial Intelligence AI has a tremendous potential for […]
With 2018 just around the corner, businesses everywhere are gearing up to organize and implement a highly efficient Facebook marketing plan. We all know just how many things have changed on Facebook over the last few months, not to mention this past year, but this constantly evolving social media platform still continues to hold a […]
How Affiliates Pick Up Your Offer One of the biggest problems game developers encounter every day is the issue of discovery. Thousands of games are launched on the market every day. With hundreds of free-to-play games, free and paid digital downloads, online offers, social media accounts and profiles along with dedicated apps. Creating and […]
CORE ASPECTS OF FRAUD DETECTION Fraud In The Gaming Industry And How To Prevent It In recent trends, the gaming community has attracted a lot of cyber criminals. Fraud has spread everywhere. From retail stores to the digital marketplace, anywhere you go, you can easily be a victim of fraud. According to the Association […]
The marketing trends and stats in the past year have shown that advertisers are continuing to move away from standard advertising techniques and towards interactive ones, in order for their messages to be seen and heard. Among said interactive techniques, the fast-growing influencer marketing holds a special place. According to Launchmetrics’ 2017 State of Influencer […]
