Live and breathe games at iQU
We promote online and mobile ‘free to play’ games including Star Wars, World of Tanks, Eve Online, Candy Crush and 1,000s more. We help the game developer obtain and monetize their players. Our partners include EA, Kabam, and Warner Brothers. We provide various roles and projects that will give you a practical introduction into the commercial side of the gaming industry. If you are passionate about online marketing, sales, content, journalism, development or IT, then we have a role for you.
VACANCIES
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PROJECTS
You will conduct a large-scale project to identify and enumerate all the marketing partners through mobile technology. By doing so valuable market information will be revealed which allows informed strategic decision-making.
You will conduct a large-scale project to identify and enumerate all the marketing partners through mobile technology. By doing so valuable market information will be revealed which allows informed strategic decision-making.
We target players directly and indirectly. Our Publishers play a critical role in delivering our products and strategies. You will be responsible for bringing the capability levels of our distributors to a higher level through strategic and tactical initiatives.
Based on the sales strategy you help to define relevant activation programs by brand and channel ensuring through the line communication consistent with the brand plans and sales strategies.
When we understand the market and have the right strategy in place, it’s time to ensure flawless execution at the point of consumption. The implementation of CRM is often required to lift sales execution to a higher level.
Digital and trade event, brand building activities must be evaluated, compared with the market, planned and executed to achieve our brand objectives.
Analyze customer movements in the gaming market based on existing reports covering topics such as gaming segments (PC, console, and mobile movements), consequences of segment movements, the release of blockbusters compared to smaller titles, international growth markets and the change in payment practices. Set up various forecasts for the coming year.
Analyze the numbers of page impressions based on distribution channels, publication time, the day of the week and factor in the item/topic. Create a content publication strategy with the strategic use of social media and distribution and optimized times of day and week to achieve the maximum amount of impressions.
Filter out the most important companies to get connected, based on the number of advertising placements around the web, competitor activities, upcoming titles, and announced company strategy publications. Create a strategy for reaching out, meeting at events and offering special packages.
Create a profile for different types of clients, based on their needs, wishes, performance, and type of game (genre). Use existing sales and conversion data, game success numbers and compare to other affiliate platforms. Profiles should be pinpointing to different approaches, offer types and strategic application.
Become familiar with SEO/SEM and provide in-depth analysis of current website approaches, marking out what is successful and what isn’t. Focus on Google, Bing, and Yahoo and provide suggestions for optimization on each area. Create a Support Plan for all iQU publishers, to implement and reach higher results for the individual portals, leading to higher conversions.