Subject: The Secrets of Game Success: Design, Analytics & Marketing
Event: Casual Connect 2015
Location: Amsterdam, the Netherlands
Duration: 20 Minutes
Presented by: Simon Usiskin
Subject: Do you have the right mix of a. Designing a great game b. Analyzing and optimizing player data and c. Marketing your game? Many game developers excel in one and make do in the other two but the question is which is the most important to focus on? iQU’s Simon Usiskin will take you through market research and case study results from those who have succeeded plus best practices for each area. His presentation is based on extensive interviews with leading game developing experts who have brought games to market.