FREE E-BOOK :
iQU’S GUIDE
TO A SUCCESSFUL
GAME PERFORMANCE
MARKETING CAMPAIGN
Welcome to our extensive overview, covering all of the necessary criteria for guaranteeing the success of your game performance marketing campaign!
In this e-book, we will provide you with detailed explanations, industry insights, as well as iQU’s personal recommendations regarding each of the following factors:
- Negotiating the right deal metrics, in order to benefit both game advertisers and publishers
- Ensuring a proper user registration flow and landing page elements for onboarding players easily
- Establishing a fit between each game’s platform, type and genre, and the nature of its campaign
- Making campaign considerations in relation to its audience’s geographic segmentation
- Considering the performance marketing campaign’s format
Finally, we end our overview with two exclusive payout guides, combining all of the points from above, for desktop and mobile, respectively.
Simply submit your information on the right and get access to our e-book for free, along with any useful future updates and guides from iQU to enhance your campaigns’ performance:
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