POST CONVERSION TRACKING

Post Conversion Tracking and Attribution are principles used at the cutting edge of Performance Marketing Technology. With iQU, advertisers can now pay the players who have already made some progress in a game - after the conversion is made.

Picture1

HOW IT WORKS?

iQU consults with the advertiser and then positions multiple tracking events at different stages of the game.

Those events are placed after the agreed conversion point of the players (sign up, download, launch). iQU’s PCT platform tracks these events and ensures that traffic partners meet the pre-defined campaign goals. Reaching these goals can be rewarded with additional payouts for the publishers. Also, not reaching the goals can be paused.

This situation cuts down the risk for the advertiser, increases ROI and motivates publishers to deliver better quality traffic.

img-5
img-6
img-3
img-4
img-2
How it works-01-01-01

CAMPAIGN GOALS

Campaign goals are commonly used to track the actions of a player after their registration (signup) in the game.

Sets of events that can be tracked:

In-game progress

topcinja1
linija

CPAU

Game downloaded

Game installed

Game launched

CPX Activity

Character created

Tutorial finished

Reached in-game level X

Retention

Second/third/etc. time logged in

Second/third/etc. day logged in

Monetization

In-game purchase – Payment

Custom

Custom goal specified by the client

IMPLEMENTATION AND OPTIMIZATION

The attribution data received by iQU from post conversion tracking provides a better picture for additional source optimization. iQU uses this information to optimize our sources based on the activity or the payment behavior. We incentivize publishers with an increased payout for acquiring players that fulfill our criteria (different tiers are designed for different publishers). The campaign management changes, from reactive to proactive process; hence iQU does the proactive optimization for you.

Untitled-2

OPPORTUNITIES

In-depth Optimization
Targeting
Reduced Risk Investment
Post-Conversion
In-game Data Insights
Viewability
ROI Control
Benchmarking
Better Quality Players
Fraud-Detection
Less Advertiser’s Work
PR-Burst