Well done! You’ve got your game on Steam. However, you cannot track which advertising campaign is bringing your players in. iQU makes it possible to drive effective marketing spend through proprietary Steam attribution technology.
iQU uses pioneering technology that is specialized in allowing Steam game developers to track the player’s source. This feature will help you make more ROI justiﬁed investments during all the lifecycle phases of the game development process.
HOW DOES IT WORK?
iQU in collaboration with its tracking partners implements a simple code in the advertiser’s game. Through that code iQU tracks and recognizes the players that get attributed through a Steam Landing page.
A player’s browser is analyzed after the click of the publisher’s banner and the player enters on the Steam Landing Page where the game is installed. As the matching player starts playing the game, he is recognized and identified as a conversion and attributed back to the marketing campaign.
We already have satisfied customers!
Check out how our clients get over 100k players through performance marketing campaigns for their Steam games!