MEDIA INTELLIGENCE DONE RIGHT
iQU's Strategic Approach simultaneously manages
all key aspects of your next game ad campaign pre-,
during and post-launch, and helps you overcome the
usual issues that lead to slow incremental growth.
Read on to find out how...
STRATEGIC APPROACH: VIDEO OVERVIEW
STRATEGIC BUYING MODELS
By using an accounting unit combination of CPM/CPC and CPA in an accurately quantified ration, it is possible to
achieve extremely high exposure which would endorse the effectiveness of the campaign - up to 80%!
CYCLE MEDIA APPROACH
With each channel serving a different purpose, they are naturally appropriate for differing stages of the game's
life cycle. For example, when it comes to Steam games, they may come together in the following way:
Our Strategic Approach considers every necessary gaming channel, activity, payout
metric combination and campaign stage characteristic. As a result, it creates a more
efficient, affordable and integral solution for meeting advertisers' needs.
A HOLISTIC PROCESS
A WINNING STRATEGY
Make use of a detailed media
plan based on the top 3 proven
game ad campaign success factors:
brand awareness, purchase
intent, and recommendation
A FULL COMPLEMENTATION
Benefit from the added value of
conducting various coordinated
activities related to said success
factors through a multitude of
LIFE CYCLE ADAPTATION
Stay on top of your game by
adapting to the needs of each
next product life cycle stage and
implementing a strategic mix of
the right advertising methods at
the right times.
A UNIFIED REPORTING STRUCTURE
Enjoy a streamlined and clear reporting
system that eliminates
much of the usual confusion and
wasted time that results from working
with many different agencies at
SIGNIFICANT INCREMENTAL RESULTS
Witness a noteworthy improvement
in your financial returns and
a minimalization of opportunity
costs as a result of your combined
and mutually-supportive efforts
under the one roof of iQU.
REVISED MEDIA PLANNING
Realistically judge how each activity
contributed to your overall
success and alter the basis of the
initial media plan to guarantee
continuous improvements for
your subsequent campaigns.
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