MEDIA INTELLIGENCE DONE RIGHT

Computer

iQU's Strategic Approach simultaneously manages
all key aspects of your next game ad campaign pre-,
during and post-launch, and helps you overcome the
usual issues that lead to slow incremental growth.
Read on to find out how...

STRATEGIC APPROACH: VIDEO OVERVIEW

STRATEGIC BUYING MODELS

By using an accounting unit combination of CPM/CPC and CPA in an accurately quantified ration, it is possible to
achieve extremely high exposure which would endorse the effectiveness of the campaign - up to 80%!

The various strategic buying models made possible through iQU's Strategic Approach

CYCLE MEDIA APPROACH

With each channel serving a different purpose, they are naturally appropriate for differing stages of the game's
life cycle. For example, when it comes to Steam games, they may come together in the following way:

iQU's Strategic Approach considers channels and activities for each stage of a game's life cycle.

Our Strategic Approach considers every necessary gaming channel, activity, payout
metric combination and campaign stage characteristic. As a result, it creates a more
efficient, affordable and integral solution for meeting advertisers' needs.

iQU's Strategic Approach's Logo

A HOLISTIC PROCESS

Icon1

A WINNING STRATEGY

Make use of a detailed media
plan based on the top 3 proven
game ad campaign success factors:
brand awareness, purchase
intent, and recommendation
probability.

Icon2

A FULL COMPLEMENTATION

Benefit from the added value of
conducting various coordinated
activities related to said success
factors through a multitude of
complementary channels.

Icon3

LIFE CYCLE ADAPTATION

Stay on top of your game by
adapting to the needs of each
next product life cycle stage and
implementing a strategic mix of
the right advertising methods at
the right times.

Icon4

A UNIFIED REPORTING STRUCTURE

Enjoy a streamlined and clear reporting
system that eliminates
much of the usual confusion and
wasted time that results from working
with many different agencies at
once otherwise.

Icon5

SIGNIFICANT INCREMENTAL RESULTS

Witness a noteworthy improvement
in your financial returns and
a minimalization of opportunity
costs as a result of your combined
and mutually-supportive efforts
under the one roof of iQU.

Icon6

REVISED MEDIA PLANNING

Realistically judge how each activity
contributed to your overall
success and alter the basis of the
initial media plan to guarantee
continuous improvements for
your subsequent campaigns.

REQUEST A FREE CONSULTANCY SESSION