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The benefits and future importance of interactive ads in online gaming
15th February 2018

The Current Performance and Future Potential of Interactive Ads in the Gaming Industry

Interactive ads have been used in the gaming industry for several years now, however, they have only recently begun demonstrating their true potential. Such advertisements present their viewers with the option to interact with the content being presented – mostly through short, playable demos of other games or an interactive component to a video ad. […]

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