Interactive ads have been used in the gaming industry for several years now, however, they have only recently begun demonstrating their true potential. Such advertisements present their viewers with the option to interact with the content being presented – mostly through short, playable demos of other games or an interactive component to a video ad. […]
VR
2018 Trends and Predictions in the Games industry
The gaming industry is very exciting and it evolves both through technology and the tastes of the players who fund it. After the big changes in 2017, it will be interesting to see what new trends are set to explode and emerge in the next twelve months. Artificial Intelligence AI has a tremendous potential for […]